Diploma in Fashion Journalism (DFJ)

Course Duration : 6 Months.

Eligibility : 10+2/ PUC/ Equivalent.


Journalism is the only thinkable alternative to working” – JEFFREY BERNARD.

Journalism is a very demanding profession that calls for passion for writing, creative thinking with a research attitude. Diploma in Fashion Journalism is designed to assist students in developing their writing skills while providing a broad understanding of the various functions in the fashion media, such as fashion writers, fashion critics and fashion reporters and columnists. The course not only traces the history of fashion but also helps students to relate them with current trends and their interpretation.
The work of a fashion journalist is diverse: it includes writing/editing articles, and formulating and styling fashion shoots. Hence, the course imparts the core skills needed to carry out photo shoots and design layouts for fashion spreads in magazines. It also introduces students to the art of interviewing, presentation, blogging and other forms of fashion journalism.


Writing articles in newspapers, magazines, radio, television, writing blogs online and multimedia news agencies, public relations etc.



1.  Fashion news writing.

2.  Media analysis.

3.  Fashion and contemporary culture.

4.  Interviewing, photography and styling.

5.  Fashion journalism for internet and broadcast media research.

6.  Theoretical studies.

7.  Fashion criticism.

8.  Feature and fashion writing.

9.  Producing a publication.

10.  Design history.

11.  Cultural and gender studies.

12.  Work placement.

13.  Dissertation.

14.  Self directed final major project.

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