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Introduction:
The Vogue Institute of Fashion Technology offers retail management program to students. Retail Management is gaining popularity to the practical needs of retailers, service companies and design giants in India. The comprehensive training in graduate diploma in retail management includes analysis of retail performance, the incorporation of technological advancement in retail marketing, planning, location and development for retailing, study and analysis of supply chain management.
India is one of the top ten emerging retail markets in the world. Organized retailing is undergoing a revolutionary growth in India, opening up huge scope for employment as well as economic growth. Retail management is therefore a promising and bright career option today with the proliferation of supply chains, shopping complexes, malls and multiplexes not only in metros but also in tier-2 cities as well.
In this special scenario of the current Indian market place, graduate diploma of retail management and visual merchandising is gaining popularity.
By the end of this course of retail management offered in Vogue Institute of Fashion Technology in Bangalore, student acquire special knowledge in the art of counter-selling, brand management, shoppers psychology, merchandising and its application on the retail sphere, as well as various facets of supply chain and visual merchandising.
Retail format is popular in healthcare, food & grocery, entertainment, catering service, foot wear, mobile phones, jewellery, apparel & fashion. However, many other business sectors such as Banking, Finance, Insurance, Telecommunication and Education also have a huge demand for qualified retail professionals. The Graduate Diploma in Retail management offered by our management institute in Bangalore is that unique program that has a comprehensive course curriculum in close association with the demands of the retail sector.
After completion of this course, students are immediately absorbed in the retailing industry in the roles of Department Managers, Assistant Store Managers, Buyer Trainee & Merchandising Assistant, Consumer Services Representative and Management Trainees. |
Overview of Retailing:
Sourcing and Merchandising, Visual Merchandise and Store Design, Retail Operations and Store Management, Rural Retailing and e-tailing.
Retail Marketing and Communication:
Shoppers and Shopper's Behavior, Personal Selling, Advertisement and Promotions, Strategies, Budget and Evaluations.
Retail Management Perspectives and Communication:
Planning, Organizational Structure, Monitoring and Controlling, Accounting, Communication.
Customer Service Management:
Retail Selling Skills, Service Quality, Customer Experience Management, Customer Loyalty, Grievance and Complaint Management and finally Internship.
Project Submission:
Building Product Knowledge
Consumer Buying Behaviour
Retail Formats
Indian Retail Scenario
Customer Service
Flow of Goods in the Retail Store
Visual Communication in the Store
Cashiering Process in the Store
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