Instagram Content Ideas for Jewellery Designers
When you’re just starting out in the jewellery business, social media is your best friend. As a small business owner or fairly new jewellery designer, there are tons of things you need to learn. Thankfully, most jewellery design courses also teach you how to market your jewellery and spread the word. However, in this day and age, it isn’t enough. You obviously want your stunning jewellery pieces to be worn by as many people as possible. Fret not! We have some really cool jewellery marketing ideas for Instagram that will help you captivate your audience with your products.
Tips to Make your Jewellery Designs Stand Out on Instagram
Use High-quality Pictures
We all love captivating visuals like photos and videos. When you’re posting on Instagram, make sure the photos and videos are of high-quality. It grabs attention and boosts sales. Always showcase your most popular product as the hero product. Tell the audience how your product is different and better. Next, make sure your picture is accompanied with the right keywords and hashtags. When people search for specific keywords, your jewellery will easily come on their feed.
Focus on the Behind-the-scenes
While the final product/jewellery can be captivating, your followers love seeing what’s happening behind-the-scenes. Show them how things are made and what the story is behind the sparkle. A few content ideas include showcasing how a jewellery piece goes from sketch to final product, a studio tour, your design process, a sneak-peek into the tools you use, or the packaging process. When you humanise your brand, people will tend to buy from you. Followers are keen on knowing what went into the making of their favourite jewellery piece. They also want to know if your brand is following ethical manufacturing practices or not.
Showcase your Work
Product-focused content helps you showcase your work. If you’re unable to style the jewellery yourself, get a stylist on the job. They will show you how to layer different pieces of jewellery. You can also use macro shots, before-and-after pictures, and jewellery in motion to show the intricate details and textures. If you’re rolling out a new collection, you can also build excitement with sneak-peeks and countdowns. The aim is to show your audience how you’re the best in the business and how your craftsmanship shines.
Content that Adds Value
Marketing your jewellery brand on Instagram isn’t just about showcasing your brand all the time. A sound content strategy even includes educational and value-driven content. Every few days, you can post gemstone facts, jewellery care tips if any, or any tips to help your customers choose the right piece. Educational content goes a long way on Instagram. It also helps people understand the values of your brand which further instils their trust in you.
Put your Customer in the Spotlight
There’s no better way to build trust and authenticity than client testimonials. Customers tend to trust other customers. To display the exceptional quality of your jewellery pieces, including testimonials is important. You can either post written testimonials or post images of your customers wearing your jewellery. Ask your customers to style them in unique ways so that it actually adds some value to your Instagram page.
Collaborate with Influencers
Another way to build trust and credibility is by collaborating with influencers. Instagram is all about influencer marketing these days. More than customers, people trust influencers. Don’t just select any influencer. Look for someone whose style matches your brand vibe. Also, check if they’ve styled similar pieces before. Partnership gives them a chance to leverage their creativity to showcase your products.
Giveaways & Discounts
A great way to engage people with your brand is by doing a giveaway or running an offer. It’s a great way to promote sales or even a new product. However, giveaways work only if you’re an imitation jewellery brand. For example, you can give a free ring or bracelet to anyone who shops above a certain value. Besides this, you can even run offers such as 3 for the price of 2. Another option is offering discounts on your existing product collection. For example, give every new user a 10% discount coupon.
Lifestyle Content
Lastly, another Instagram content idea that works wonders is putting your jewellery out in the real world. Consider doing flat lays, model shoots, fashion pairings and inspiration boards. Followers love content that is aesthetic and lifestyle-friendly.
Conclusion
Whether you’re a freelance jewellery designer or someone who has a full-fledged brand, Instagram is your best friend. Leverage the power of great content to attract your target audience. It’s best to use natural lighting for photos, have a consistent brand language and humanise your brand in order to connect with your followers. If you’re an aspiring jewellery design student, pursue a one-year graduate diploma in jewellery designing from Vogue Institute of Art & Design.
