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   PG DIPLOMA IN FASHION MARKETING & MERCHANDISING (PGDFMM)
Course Duration : 1 Year
 
Eligibility : Graduate in any discipline.
 
Introduction:
Vogue Institute of Fashion Technology offers MBA in Fashion Merchandising & Retail Management (PGDFMM), this course is designed to develop entrepreneurship skills as well as professional skills appropriate for a challenging career in the fashion industry. The course contents of this program is highly practical and industry specific. Students will be familiarised with the concepts of Merchandising Practices, Sourcing, Advertising and Promotional Activities, product Presentation and Promotion, Advertisements and Visual Merchandising.

This course is designed to inculcate and nurture entrepreneurship skills in students in order to build and strengthen successful careers in the challenging field of fashion.
Vogue Institute of Fashion Technology offers Fashion Merchandising & Retail Management (PGDFMM), making scope for a number of career opportunities for the student like Production Executives, Quality Control Manager, Sampling Coordinators, Quality Controllers, Sourcing Agents, Quality Assurance Supervisors, Production Planning & Control Supervisors, Product Development Officers, CAD/CAM & Sample Coordinators, Entrepreneurs. Thus this exclusive course offered by the Vogue Institution is among the best of the fashion designing courses for student to take leap in the exciting career in the fashion and apparel industry.

 
Career Opportunities:

Fashion Entrepreneurs, fashion merchandisers, Merchandise Planners, Product Developers, Consultants and Entrepreneurs to work with designers, fashion houses, Exporters, Retailing Outlets, Boutiques and Visual Merchandising etc.

 
 
Course Details:

Marketing Studies:
Fashion Retailing & Store Management
Brand Management
Retail Advertising / Sales Promotion
International Marketing


Contextual Studies
Introduction to Textiles & Apparel
Computer and CAD Applications
Survey of Fashion Design

FASHION SHOW

Merchandising Studies:
Fashion Merchandising & Export
Management
Visual Merchandising Product-
Development & Presentation

Management Studies
Consumer Relationship Management
Supply Chain Management
Event Management



 
 
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