November 24, 2015

An Orientation of Fashion Design Industry in India

Fashion, not only include the apparel but it is applied art on lifestyle and accessories which are influenced by cultural and social conditions. Fashion design is […]
November 9, 2015

Understand the Jewellery Industry in the Indian Context

India has a rich history of jewellery dating back almost five thousand years. Ancient travellers and traders have been enticed by the wealth of precious gems […]
November 5, 2015

Top Fashion Events in India

In ancient Indian fashion, India really did not have garments that were sewed together like dhoti, sarees, turbans, scarves. The recent developments in Indian fashion have […]
October 28, 2015

Future of Fashion Industry

Did you know that the fashion industry generates more than $172 billion nationwide in revenue per year and employs over 4.64 million people? Imagine the future […]
May 23, 2019
Use of Technology in Fashion Designing


The word technology does not mean that it is connected to the IT world or Google, Microsoft, Intel, etc… Technology is very important even in the […]
May 23, 2019
non store retailing

Non-Store Retailing

In the world of internet, virtual stores (online stores) are becoming more popular. This solves the problem of increased real estate prices. Marketing is also done […]
May 23, 2019
enzyme finishing in garments


In enzyme finishing, Cellulase/ Amylase enzymes are used. The single component CELLULASE enzyme, alkaline-neutral cellulose, was introduced in 1992. This mono-component enzyme produced high – contrast […]
May 23, 2019
Denim Washing and Finishing Process


The art of garment dyeing is an ancient one. There is evidence that prehistoric man applied colored pigments to vegetable & animal matter such as fibers […]
May 23, 2019

India is the hot flavor of the season

India is the hot flavor of the season… but how? Post the film ‘Slumdog Millionaire’, ‘Jai Ho!’ went on to become a roaring anthem of sorts. […]
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