PGDM-Fashion Retail Management (AICTE Approved)
Pursue an PGDM-Fashion Retail Management (AICTE Approved) to Evaluate Business Opportunities
“Fashion is the armour to survive the reality of everyday life.” — Bill Cunningham.
The program in Fashion Merchandising & Retail Management aspires to train fashion management professionals to face the changing trends in the fast moving fashion world. It enables to understand and interpret the economic macro-scenarios, to anticipate and analyze the changes. The modules helps to understand the strengths and the weaknesses of competitors, to segment and monitor the market, to identify the product and the related production, distribution and sales dynamics and also to envisage new business opportunities for brand development. Most importantly, the course deals with the constantly changing aspects of fashion marketing management from the analysis of the Fashion System to study the eccentricity of fashion marketing and fashion communication techniques, through the use of digital media.
CAREER OPPORTUNITIES
This programme opens up career opportunities in the areas of fashion merchandising, sales promotion, retail advertising, and other retail activities. A student after the completion of the course will have following job profiles to choose: Fashion buyer, Fashion Merchandiser, Product Designer and developer, Design Consultant & Entrepreneur, Exporter, Retailing outlets, Boutiques & Visual Merchandiser, Production Executive, Quality Control Manager, Sampling Co-ordinator, sourcing manager.
Course Details
SEMESTER – 1
1.1 Introduction to Retail management
1.2 Marketing Management
1.3 Economics for Managers
1.4 Managerial Communication
1.5 Organisational Behaviour
1.6 Accounting for managers
1.7 Research Methodology
6. Fashion Business Management.
SEMESTER – 2
2.1 Human capital Management
2.2 Financial Management & Financial service
2.3 Services & Customer Relationship Management
2.4 Apparel Production & Quality Control
2.5 Visual Merchandising
2.6 Textile Science- 1
2.7 Pattern Making & Garment Construction 1
5. Merchandise Management.
SEMESTER – 3
3.1 Strategic Management
3.2 Entrepreneurship and Operation Research
3.3 Fashion Retail Management
3.4 Textile Science 2
3.5 Pattern Making & Garment Construction- 2
3.6 Computer Aided Design- in Fashions
3.7 Fundamental of Design & Illustration
7. Computer Application in Management.
SEMESTER – 4
4.1 Business Environment & Corporate Governance
4.2 Portfolio Presentation – IV
4.3 PROJECT –IV / Fabric and Garments
6. Project Report.
