INTRODUCTION

The objective of this programme would be to enable participants to apply the theories and best practices learnt from the course in developing appropriate marketing and management strategies for the jewellery industry.

• Introduction to marketing
• Principles of marketing
• Marketing aspects: Gem & Jewellery industry an overview
• Analysis of prospects and problems of various sectors such as precious/semi Precious, diamonds, pearls, synthetic, imitation, jewellery studded and plain gold
• Marketing techniques catered to the gem and jewellery industry