Certificate Course in Jewellery Professional Program (CC-JPP)

INTRODUCTION

This specialized retail sales program is catered to companies that wish to offer their staff enhanced knowledge in jewellery and gemstones that is required for their sales presentation. It covers various aspects in Product knowledge and ways of developing your Product Knowledge

• Basic information about diamond, ruby, emeralds, sapphire
• 4c of diamond
• Jewelry design, setting style, jewelry care and quality of precious metals
• Activity involved in the operation of a retail jewelry store
• How to translate jewelry features into benefits and how to communicate value to
• The difference between treated, synthetic and imitation stones and how to sell with full disclosure