May 23, 2019
The fashion industry is mostly hard work with a little bit of glamour thrown in for spice. The industry is 99% hard work and 1% glamour. […]
May 23, 2019
You see a cool style on the screen today and in 45 days you have it in the store. Thanks to the fashion scouts and super-fast […]
May 23, 2019
Textile designers are responsible for creating two-dimensional patterns that appear on a variety of different fabrics. Textile designers, sometimes referred to as fabric designers are involved […]
May 23, 2019
A resurgence of demand for easy care cotton containing casual wear led to the introduction of WRINKLE FREE cotton trousers. Blends of Polyester and Cotton and […]
May 23, 2019
The word technology does not mean that it is connected to the IT world or Google, Microsoft, Intel, etc… Technology is very important even in the […]
May 23, 2019
In the world of internet, virtual stores (online stores) are becoming more popular. This solves the problem of increased real estate prices. Marketing is also done […]
May 23, 2019
In enzyme finishing, Cellulase/ Amylase enzymes are used. The single component CELLULASE enzyme, alkaline-neutral cellulose, was introduced in 1992. This mono-component enzyme produced high – contrast […]
May 23, 2019
The art of garment dyeing is an ancient one. There is evidence that prehistoric man applied colored pigments to vegetable & animal matter such as fibers […]
May 23, 2019
India is the hot flavor of the season… but how? Post the film ‘Slumdog Millionaire’, ‘Jai Ho!’ went on to become a roaring anthem of sorts. […]
May 23, 2019
Fashion designer Bhanu Athaiya who won the Oscar for the best costume design for Sir Richard Attenborough’s “Gandhi” in 1983 has a repertoire of 150 films. […]
May 23, 2019
If one were to ask what makes an art appreciable, it may seem quite complex for a common man to express and thus would like to […]
May 23, 2019
If one were to ask about the most prominent quality of Marketing, it would definitely be – persuasion. And, quite surprisingly, today’s marketing phenomena is almost […]
May 23, 2019
Indian fashion has created a niche for itself in the global stage. Our designers are making heads swerve and turn with their imaginative and creative abilities, […]
April 30, 2019
Much has been said about words and pictures that evoke various emotions amongst us. But, lesser known is the significance of colours in evoking powerful emotions […]
April 26, 2019
Fashion is quite a subjective content. What one may feel trendy, the other may view it with no interest. Every year fashion designers and design houses […]
April 22, 2019
Contrary to the traditional way of thinking about a design/concept in terms of its shape or layout, the scientific method of design thinking involves a methodical […]
March 30, 2018
“The apparel oft proclaims the man.” -Shakespeare, Hamlet Questions often asked about fashion usually revolve around what‘s the purpose of fashion, what are the latest […]
May 22, 2017
All of us have built our dream homes in our imagination. But how many dream of altering the skyline of their city? Or more so, are […]
April 5, 2017
How many of us haven’t wished to be in the chocolate and cake world of Hansel and Gretal (of course, minus the witch)? As children we […]
