M.des – Fashion Design Management (Recognised by Mysore University)

“Fashion is the armour to survive the reality of everyday life.” — Bill Cunningham. The program in Fashion Merchandising & Retail Management aspires to train fashion management professionals to face the changing trends in the fast moving fashion world.  It enables to understand and interpret the economic macro-scenarios, to anticipate and analyze the changes. The modules helps to understand the strengths and the weaknesses of competitors, to segment and monitor the market, to identify the product and the related production, distribution and sales dynamics and also to envisage new business opportunities for brand development. Most importantly, the course deals with the constantly changing aspects of fashion marketing management from the analysis of the Fashion System to study the eccentricity of fashion marketing and fashion communication techniques, through the use of digital media.

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