M.des – Fashion Design Management (Recognised by Mysore University)

M.des – Fashion Design Management (Recognised by Mysore University)

“Fashion is the armour to survive the reality of everyday life.” — Bill Cunningham. The program in Fashion Merchandising & Retail Management aspires to train fashion management professionals to face the changing trends in the fast moving fashion world.  It enables to understand and interpret the economic macro-scenarios, to anticipate and analyze the changes. The modules helps to understand the strengths and the weaknesses of competitors, to segment and monitor the market, to identify the product and the related production, distribution and sales dynamics and also to envisage new business opportunities for brand development. Most importantly, the course deals with the constantly changing aspects of fashion marketing management from the analysis of the Fashion System to study the eccentricity of fashion marketing and fashion communication techniques, through the use of digital media.

Course Details

SEMESTER – 1

1.1 ORGANISATIONAL BEHAVIOUR

1.2 BUSINESS COMMUNICATION

1.3 INTRODUCTION TO FASHION INDUSTRY

1.4 APPAREL PRODUCTION AND PLANNING

1.5 FASHION MARKETING MERCHANDISING

1.6 BASICS OF GARMENT CONSTRUCTION –I

1.7 ELEMENTS OF TEXTILES – I

SEMESTER – 2

2.1 QUANTITATIVE METHODS AND OPERATIONAL
REASEARCH

2.2 SUPPLY CHAIN MANAGEMENT IN APPAREL
INDUSTRY

2.3 APPAREL PRODUCT
QUALITY ASSURANCE

2.4 FASHION RETAIL
BUSINESSANALYTICS

2.5 CIRCULAR & SUSTAINABLE
FASHION

2.6 BASICS OF GARMENT
CONSTRUCTION –II
2.7 ELEMENTS OF TEXTILES – II

SEMESTER – 3

3.1 ENTREPRENEURSHIP
DEVELOPMENT

3.2 CUSTOMER RELATIONSHIP
MANAGEMENT IN RETAIL

3.3 FASHION BRAND
MANAGEMENT

3.4 VISUAL MERCHANDISING &
STORE MANAGEMENT

3.5 FASHION PORTFOLIO

3.6 GARMENT SURFACE
ORNAMENTATION LAB

3.7 DIGITAL FASHION STUDIO

SEMESTER – 4

4.1 E-COMMERCE IN FASHION

4.2 INTERNATIONAL BUSINESS
IN APPAREL INDUSTRY

4.3 INTERNSHIP

4.4 FASHION PORTFOLIO &
DESIGN COLLECTION LAB

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