Student Blogs
USE OF TECHNOLOGY IN FASHION DESIGNING
The word technology does not mean that it is connected to the IT world or Google, Microsoft, Intel, etc… Technology is very important even in
Non-Store Retailing
In the world of internet, virtual stores (online stores) are becoming more popular. This solves the problem of increased real estate prices. Marketing is also
ENZYME FINISHING OF GARMENTS
In enzyme finishing, Cellulase/ Amylase enzymes are used. The single component CELLULASE enzyme, alkaline-neutral cellulose, was introduced in 1992. This mono-component enzyme produced high –
DENIM WASHING AND FINISHING OF GARMENTS
The art of garment dyeing is an ancient one. There is evidence that prehistoric man applied colored pigments to vegetable & animal matter such as
India is the hot flavor of the season
India is the hot flavor of the season… but how? Post the film ‘Slumdog Millionaire’, ‘Jai Ho!’ went on to become a roaring anthem of
Bhanu Athaiya- The Oscar lady
Fashion designer Bhanu Athaiya who won the Oscar for the best costume design for Sir Richard Attenborough’s “Gandhi” in 1983 has a repertoire of 150
THE SUBTLE ART OF ART APPRECIATION
If one were to ask what makes an art appreciable, it may seem quite complex for a common man to express and thus would like
Understanding Colour Psychology in Products and Brand Marketing
If one were to ask about the most prominent quality of Marketing, it would definitely be – persuasion. And, quite surprisingly, today’s marketing phenomena is
TOP 5 FASHION DESIGNERS IN INDIA
Indian fashion has created a niche for itself in the global stage. Our designers are making heads swerve and turn with their imaginative and creative
The Emotions of Colours
Much has been said about words and pictures that evoke various emotions amongst us. But, lesser known is the significance of colours in evoking powerful
THE LIFE CYCLE OF FASHION
Fashion is quite a subjective content. What one may feel trendy, the other may view it with no interest. Every year fashion designers and design
Design Thinking
Contrary to the traditional way of thinking about a design/concept in terms of its shape or layout, the scientific method of design thinking involves a
