An Orientation of Fashion Design Industry in India

Fashion, not only include the apparel but it is applied art on lifestyle and accessories which are influenced by cultural and social conditions. Fashion design is a global and one of the fastest growing industries.

History of fashion in India

Recently, India has come up in fashion. India is the largest exporter of fabric and second largest producer of silk which itself creates a background for fashion growth. The fashion in India is not only appreciated in India but also grabbed attention worldwide. Though there is an influence of the rich culture but also the Indian aesthetic talent has helped to succeed in the industry.

Media’s role in fashion

Films and television has played a major role in fashion design where masses get to know trends which are changing day by day. The television, magazines, newspapers are educating about fashion which is influencing all ages and all classes.

Designers are also playing major role in setting up the trend. Every year there is fashion events held where the designers are getting exposed globally. Many designers like Ritu Beri, Rohit Bal, Rina Dhaka, Manish Arora, Satya Paul, Abraham and Thakore, Tarun Tahiliani, JJ Valaya and Manish Malhotra and many more have given fashion the next step of success where Indian market has been recognized at international level. These designer clothes, accessories have become a symbol of status.

Education industry influence in fashion

Fashion is also exposed through different fashion institutions. These institutions are training students professionally to make them ready future of fashion industries. Within few years some young aspirants have given a tremendous contribution even to grow the institutions and the fashion industry as well. Fashion jobs have become highly paid jobs where there is enough scope for designing industry as well as other related industries. Fashion industry jobs are open for retails, designers, forecast, management, marketing, product developers etc.

During several years, boutiques, fashion houses, stores, malls, export houses, garment industries, textile mills etc have been a tremendous success. The retail response has made International brands enter the Indian Fashion Market. Earlier, only the metros cared about fashion but today small cities are becoming increasingly fashion and brand conscious.