Websites are not the only way
to sell. Online
market places let you sell your product, while the marketplace operator
exclusively maintains and process the transactions.
all the top brands have an e-commerce site. They come up with new products and
interesting content to outshine their competitors and woo their customers.
of the online market place in the field of fashion, one
of the world’s top and fast-moving businesses, is significant.
How can young designers take
advantage of an online market place?
There is a crop of young
designers entering the mainstream market every year from the best fashion designing colleges
in Bangalore. They come up with new creative ideas and techniques, but
often do not have a platform to exhibit their work.
It takes years of
apprenticeship and working in the shadows before they gain recognition.
Online marketplaces bring a
shift in this paradigm. Designers can now harness the endless opportunities a
marketplace can offer to showcase their work, make their label accessible, and drive
Benefits of listing your brand on a fashion marketplace
- Reach out to a broader audience
- Gain brand exposure without
burning a hole in your pocket
- Redirect customers to your
products by featuring on Social media
- New customer acquisition.
There are so many online marketplaces
for creative entrepreneurs who
are serious about building a brand. Let’s explore some of them.
- Amazon: Jeff Bezos started Amazon as a small online shop which has now
become a multi-billion dollar business. Amazon is recently making moves to
become the go-to-fashion destination. Their innovative marketing tactics like
Virtual trials and Prime Wardrobe make it the perfect marketplace for young
designers to gain maximum revenue and exposure with their products.
Marketplace: This international online
platform supports independent designers and brands. Over 500 online boutiques offering
a wide range of clothes, shoes, and accessories conduct their business through
ASOS. It offers attractive possibilities to its users, and some of the best
designs are also showcased on the ASOS website, thus securing more brand
- Etsy.com is a global sales platform that plays
a vital role in unearthing new design talent from around the world. Etsy
showcases today’s fashion brands and people from around the world shop here to
find unique, eclectic, and vintage fashion items. So if your label is different
from the run of the mill or fast fashion options, your chances of attracting
the right buyers are more. The online marketplace offers many sales tools that have
helped designers gain exposure and establish their brand.
Young designers who have
graduated from some of the top
10 Fashion designing institutes in India and the best fashion designing
colleges in Bangalore are choosing to launch their labels through online
So are you ready to launch your label online?
Consider the following factors,
- Determine your target
audience and the kind of designs you plan to sell
- Do market research on
products targeting a similar audience.
- Will you be targeting consumers,
wholesalers, or retailers?
- Do you have the
inventory to fulfill new orders?
- Do you have a support system to
analyze product reviews and feedback from customers to improve your products?
Once you have all these details in place, choose a marketplace that resonates with your brand value, provides you with the support you need and make your label a success.