Online Enquiry Prospectus

100% Scholarship available. Call Now +91 8904672408

logo1logo1logo1logo1
  • Home
  • About Us
    • Chairman’s Message
    • Advisory Board
    • Mission and Vision
    • Admissions
    • Faculties
  • Why Vogue
    • USP’s of Vogue
    • Affiliations and Accreditations
    • Infrastructure Facilities
    • International Students
    • Alumni Speak
    • Reviews
  • Academic Programs
    • Post Graduate Programs
      • M.des – Fashion Design Management
      • M.des – Interior Design Management
      • MBA – Master of Business Administration
    • Under Graduate Programs
      • BBA Aviation
      • Fashion Designing
        • Bachelor’s Degree in Fashion & Apparel Design – B.Sc (FAD)
      • Textile Design
      • Interior Designing
        • Bachelor’s Degree in Interior Design & Decoration – B.Sc. (IDD)
      • Jewellery Design
        • Bachelor’s Degree in Jewelry Designing – B.Sc. (JD)
      • Product Design
      • Architecture designing
        • B.Sc in 3D Design & Architecture
      • Animation and Multimedia
        • Bachelor’s Degree in Animation & Multimedia
        • Bachelor’s Degree in Visual Arts
        • Bachelor’s Degree in Media & Digital Film Production – B.Sc. (M&DFP)
    • Diploma Programs
      • Fashion Designing
        • Graduate Diploma in Fashion Designing & Management – (GDFDM)
        • Diploma in Fashion Designing Management- Weekend
        • Certificate Course in Computer Aided Fashion Design
      • Interior Designing
        • Graduate Diploma in Interior Designing Management
        • Diploma in Interior Design (DID- Weekend)
          • Animation and Multimedia
      • Graphic and Web Design
        • Certificate Program in Graphic Designing – (CCGD)
        • Certificate Program in Web Designing – (CCWD)
        • Graduate Diploma in Graphic & Web Designing – (GDGWD)
      • Jewellery Design
        • Graduate Diploma in Jewellery Designing Manufacturing – (GDJDM)
        • Diploma in Jewellery Designing With CAD – (DJD-CAD)
        • Certificate Course in Diamond Grading & Identification – (CCDGI)
        • Certificate Course in Gemology – (CCG)
    • Corporate Programs
      • Jewellery Corporate Programs
        • Color Stone Identification (CC-CSI)
        • Navarathana (CC-NAV)
        • Polished Diamond Grading (CC-PDG)
        • Jewellery Professional Program (CC-JPP)
        • CAD Rhino and Metrics (CC-CADR)
        • Gems and Jewellery Marketing (CC-GJM)
  • Online Enquiry
  • Placements
    • Internship & Placements
    • Recruit Our Students
    • Careers
  • Events/Gallery
    • Gallery
    • Webinars
  • Blog
  • Contact Us
✕
Top 5 Fashion Designers in India
TOP 5 FASHION DESIGNERS IN INDIA
May 23, 2019
Subtle Art of Art Appreciation
THE SUBTLE ART OF ART APPRECIATION
May 23, 2019

Understanding Colour Psychology in Products and Brand Marketing

Colour Psychology

Colour Psychology

If one were to ask about the most prominent quality of Marketing, it would definitely be – persuasion. And, quite surprisingly, today’s marketing phenomena is almost governed by colors. Understanding their psychology thus becomes very vital for the success of a product.

There have been numerous researches in this aspect which suggest that the success of a product does not solely depend on the wise usage of colors.

This happens due to differences in personal choice, experiences, the environment around us, the upbringing, cultural preferences and contexts which are quite complex to understand and interpret in terms of colour choice. So, it is unlikely that one can arrive at a perfect conclusion about how colours (or a particular colour) affect our lives.

Importance of Colors in Branding

Importance of Colors in Branding
Importance of Colors in Branding

Like marketing, branding plays a prominent role in the make or break decisions pertaining to a product. So, let us begin with the understanding of the importance of colors in branding.

There have been many case studies done with respect to understanding consumer behaviour as a response to the colours. But, it is out of experience or personal preferences, colours translate themselves into specific feelings that are subjective in nature.

However, the true essence of this could only be understood in a broader perspective found in color perceptions.

Researches have shown that the majority of impulsive buying has been mainly due to colour alone, but depending on the type of product. The perceived appropriateness of colour is the building block between brands and colours when it comes to making the choice of a particular brand.

It is also true that the majority of consumers judge the personality of a brand through the projected colors and this holds good for a long period of time.

There have been significant examples of certain brands being popular for a long period of time, or make the brand immediately recognizable solely based on the color schemes used in branding.

It is also important for a designer to make a wise and careful choice of colors for the product/ brand while pitting it against the mighty competitors and this becomes extremely challenging for someone who has just found a footing in marketing and branding strategies.

How does one decide – which is the right color?

which is the right color?
which is the right color?

It is not enough to have good knowledge about colors, but one must understand that it takes precedence when color appropriateness dictates consumer reaction in deciding the fate of a product.

Thus, it can be concluded that there are no real specific guidelines to choose colors when it comes to products/ brand marketing. It always holds a relative answer – that which suits it the best.

Also, it is essential to understand the domain one is working for and choose the colors accordingly. Ultimately, it is the essence of feeling and mood that a brand/product that really matters and decides whether it is a winner or not.

Now It’s your Turn!

At Vogue Fashion Institute, we offer various courses to help you learn from the best. Students aspiring for a career in this field can opt for BSc in apparel and fashion design from Vogue Fashion Institute.

Share
Vogue Institute
Vogue Institute

Related posts

fashion designing student
January 31, 2022

Fashion Designing as a Career


Read more
July 13, 2020

Beat the COVID stress as a student


Read more
March 9, 2020

Sustainable Fashion


Read more

Search

✕

Related Posts

Related Links

  • Fashion Designing Courses
  • Animation Courses
  • Jewellery Designing Courses
  • B.Sc in Interior Designing
  • Best Colleges for Interior Design
  • Graphic Design Courses in India
  • Diploma in Jewellery Designing
  • Diploma in Interior Designing in Bangalore
  • Diploma in 3D Animation
  • CAD Fashion Design
  • CAD Textile Design
  • Gemology Courses in Bangalore
  • Best Institute for Fashion Designing

Tags

  • amazon fashion
  • animation college
  • animation courses
  • apparel design courses
  • apparel industry
  • apparel manufacturing company
  • apparel trade
  • architectural designing
  • art and design college
  • art and design courses
Student Board | Media | Careers | Sitemap | Contact us
  • Home
  • About Us
  • Why Vogue
  • Student Board
  • Careers
  • Events
  • Media
  • Blog
  • Sitemap
  • Contact Us
  • Alumni

Our Courses

  • Fashion Designing Courses
  • Animation Courses
  • Visual Effects Courses
  • Graphic and Web Designing Courses
  • Interior Designing Courses
  • Jewellery Designing Courses
  • Product Design Course
  • Textile Design Courses
  • B.Sc in Interior Designing
  • B.Sc Animation and Multimedia Courses
  • PGDM in Fashion Merchant Designing
  • PGDM in Fashion Retail Management
  • PGDM in Infrastructure Management
  • Diploma in Fashion Designing
  • Diploma in Multimedia and Animation
  • Diploma in Animation and VFX
  • Diploma in 3D Animation
  • Diploma in Web Designing
  • Diploma in Interior Designing
  • Diploma in Gemology
  • Diploma in Jewellery Design
  • Diploma in Architecture
  • CAD Fashion Design courses
  • CAD Jewellery Design Course
  • CAD Textile Design
  • Fashion Designing Weekend Courses

Campus Address

Plot # SW45-SW48,
KIADB Apparel Park Phase II,
Bangalore, Karnataka, India – 561203

Get a Direction

Facebook Posts

© Vogue Institute of Art & Design. All Rights Reserved.